The “Ugly Duckling” API syndrome

As an advisor and a digital strategist, part of my role is to talk to customers about their APIs, IoTs, and their overall digital strategy. After conversations with a lot of them, one thing stands out: Almost everyone thinks their API is awesome. While a good portion of them are very impressive, and some are moderate to good, I do see a bunch of ugly ones too. However, if you are a producer — whether it is a movie, a baby, or an API – it will be hard for you to realize, admit, and come to terms with your “Ugly Ducklings.” Obviously, the amount of sweat and tears that went into your initiative causes you to look at your APIs through beer goggles, which makes them look good in your eyes, even if the APIs are mediocre.