Almost every enterprise that I know takes a very cautious approach to this new API game. They build it, test it, try it, do a limited release, then fix the necessary areas, test it again, and finally, when they are satisfied they are ready, they get it out in the open. Unlike fly-by-night operations, established businesses have a lot at stake when it comes to putting APIs out in the open. Their reputation! This is key before you can declare your APIs as business assets.

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