How APIs Fuel Innovation

– By Andy Thurai (Twitter: @AndyThurai)

This article originally appeared on ProgrammableWeb.

There has been so much talk about APIs and how they add additional revenue channels, create brand new partnerships, allow business partners to integrate with ease, and how they help with promoting your brand. But an important and under looked aspect, which happens to be a byproduct of this new paradigm shift, is the faster innovation channel they provide. Yes, Mobile First and the API economies are enabled by APIs.

Chief API Officer

Hackathons help you explain APIs to developers. But, do you know who you should be really selling the value of your APIs to? It goes way beyond the developers and IT operational folks. Who do you think it is ……CIO, CTO, CSO or someone else? You will be surprised. Read my article on ProgrammableWeb for more details.
http://blog.programmableweb.com/2013/03/11/is-the-cmo-now-the-chief-api-officer/

Watch out for my API strategy article series soon to be published.