A Proud Storytelling Moment: Know Your Elevator Pitches

– By @AndyThurai

This story originally featured on Innovation Insights @ Wired magazine.

The year was 2002. Right after 9/11 everyone was hurting, especially the telco sector got almost wiped out – Nortel, Lucent, Alcatel, Avaya, Worldcom, MCI, and the list goes on. Some of them got completely wiped out, and some of them resurfaced years later. Anyway, the story is not about them.

I was working for Nortel at that time. I got laid off sometime in 2002, along with our entire division, when the impact hit the company. Sitting at home, living off severance and my wife’s salary/benefits, the opportunities were very hard to come by. Even the ones far and few between were crowded with lines of people wearing suits like in that movie Dick & Jane.

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