Ole for APIs…

Video of my speech from API Days Madrid here.  It starts after the first minute after Guillaume finishes his Q&A.

For the first time in my life, I was in Spain (Madrid) last week. What a lovely country and people. Great food too! It amazes me how people can speak multiple languages and entertain the clueless tourists like me by switching to English so quickly :).


In any case, I was there to attend the API Mediterranean event. Can you believe that? This is proof that API has gone to the nook and corner of the world! It was attended by about 100 practitioners. The representative companies included Intel, Kin Lane the API evangelist, WSO2, 3Scale, Layer 7, FaberNovel, API Cultur, Webshell.io, MailJet, and many more. The enthusiasm and eagerness from participants were undeniable. Eduardo was a great host.

There were multiple theme tracks that were presented, including business value of APIs, API Management, API design, and user experience. But, as with any other API conference, still the API security and enterprise grade API themes were missing from the masses. As always, every time I speak up about it, I am looked at as a two-headed monster. Still, the predominant themes are usability, time to market, ease of use, Freemium model, and open source. At least the business value of APIs and how it is creating additional revenues and channels is gaining momentum.

Aside from the fact that I baptized Kin Lane as the API messiah, there were a lot of interesting things that happened there.

As with any conference, there was a lot of valuable information from the highly talented speakers. A few quote nuggets that I caught from the conference that was raging on Twitter:

“You’re going to start seeing people specialize in API design as a profession” – Kin Lane

“Both corporations & developers need to start monetizing the assets to sustain innovation.” – Kin Lane

“Proper API monetization is the key to API success.” – Kin Lane

“Your API is not just about exposing the data. You’re exposing assets—the value you create for the end user.” – Andy Thurai

“You need to understand your values and valuables. You need to protect your valuables and promote your values.” – Andy Thurai

“Build a transparent base API platform that developers can trust. You don’t want to be the unreliable base API that brings everyone else down.” – Mehdi Medjaoui

“Trust is based on openness and transparency of the platform, not based on deprecation and versioning.” – Mehdi Medjaoui

“It is organization’s core business that is valuable. The APIs are just a channel into that.” – Guillaume Balas


About Andy Thurai
This blog is published by Andy Thurai, Program Director - API Economy, IoT, Connected cloud solutions with IBM. The views expressed here are my own and not of my employer. Please feel free to comment or engage in a stimulating conversation, but please keep it professional. I can be reached via the “Contact Me” page here. You can also find me on LinkedIn or on Twitter @AndyThurai

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